Matrix, the leading professional hair care company in the United States

Matrix is part of the L’Oreal USA Professional Products Division. In 1980 husband and wife hairdressing team, Arnie and Sydell Miller, founded Matrix with the desire to provide professional stylists with a broad range of products to help them grow their businesses. Their vision was to create a line that would allow hairdressers the ability to give their personal talent and creativity the chance to shine through by harnessing and enhancing the natural beauty of their client’s hair. Two decades later, the original ideas have grown into a popular line of professional salon products that customers can take home and use daily. Biolage was the first salon brand to produce shampoos and conditioners that created a blend of natural botanicals and modern technology which produced a professional line of high performance formulas designed to enhance hair’s natural beauty. The designers at Biolage realized that different hair types require different formulas to keep hair looking its best. Many years were spent carefully researching and designing products that would answer the various needs of their customers and the result was seven specific professional lines of hair products to cover all your hair care needs: Biolage Hydratherapie hydrating formula, Biolage Fortetherapie fortifying formula, Biolage Colorcaretherapie for color treated hair, Biolage Rejuvatherapie rejuvenating formula, Biolage Scalptherapie scalp care formula, Biolage Smooththerapie smoothing formula, and Biolage Volumatherapie volumizing formula. With seven different but equally effective hair care lines, it’s easy to find the perfect blend to suit your hair care needs. Choose whichever line best suits the individual needs of your hair and let Biolage’s botanically enriched formulas help you take back the silky, healthy looking shine that nature gave you.

Matrix, the leading professional hair care company in the United States