Matrix, the leading professional hair care company in the United States, is a part of the L'Oreal USA Professional Products Division.

In 1980 husband and wife hairdressing team, Arnie and Sydell Miller, founded Matrix with the desire to provide professional stylists with a broad range of products to help them grow their businesses. Their vision was to create a line that would allow hairdressers the ability to give their personal talent and creativity the chance to shine through by harnessing and enhancing the natural beauty of their client's hair. Two decades later, the original ideas have grown into a popular line of professional salon products that customers can take home and use daily. Amplify by Matrix is their professional volumizing line of hair care products. Is your hair fine and limp and in need of some added volume? Maybe the products you are using are weighting it down making it appear lifeless. Amplify by Matrix with their patented Thixel Technology™ is specifically designed to boost hair from the base. This unique technology helps to thicken hair without adding any weighty product leaving you with soft, voluminous hair that is refreshingly clean to the touch. Amplify by Matrix uses patented technology to replenish and revitalize your hair leaving you with that perfect salon look every time. Amplify by Matrix Color XL Shampoo and Conditioner is formulated with UV filters to help protect color treated hair and advanced technology to weightlessly add extra volume and shine to fine, flat hair. Amplify by Matrix Volumizing Shampoo and Conditioner has a weightless cleansing and hydrating complex that adds fullness and shine leaving hair feeling thick and luxurious. Both lines leave hair more manageable and shimmering with shine. The Amplify line also includes a root lifter, thicklift liquid volumizer, full body texturizer, thick boost gel, foam volumizer, gel wax and hair spray. With so many different styling products to choose from, Amplify by Matrix delivers maximum volume, shine and hold to your hairstyle.

Matrix, the leading professional hair care company in the United States, is a part of the L'Oreal USA Professional Products Division.