Alterna beauty products combine innovative ingredients with cutting edge technology to create products that continue to be sought after and utilized by salon stylists and beauty specialists around the world.

Alterna's ground breaking formulas utilizing leading hair and skin care technology combined with the finest plant and marine bioactives have been setting the standard in luxury hair care since 1997. In today’s eco-conscious world, Alterna is quite aware that what they leave out of their products can often be more important than what is actually put into them. They take pride in offering products that avoid any use of harsh chemicals, artificial colors or dyes, chemical preservatives and synthetic fragrances. Alterna formulas include a very unique assortment of health conscious as well as eco-conscious products which strive to remain free from sulfates, parabens, gluten and PABA. The Alterna product line manages to expertly address the problems of pre-mature aging, the everyday stress of daily life and the various environmental hazards we are constantly dealing with while striving to minimize any impact on the environment. Alterna beauty products utilize innovative ingredients such as hemp, Kendi Oil, caviar, seasilk and many other ingredients coupled with their patented Enzymetherapy and Color Hold technologies to create superior results. Each product line that they create is designed to focus on the unique needs of each different hair type. Alterna Life Curls addressed the tendency of curly hair to become dry and frizzy. This line combines gentle cleansing with superior hydration to leave you with soft, bouncy curls. Alterna Life Volume Restore is designed to address the needs of thin, aging hair by giving it the appearance of added volume and thickness while fighting hair loss. Organic products in their Hemp or Caviar line and other specialty product lines within the Alterna brand all address a different need so feel free to explore, experiment and enjoy the luxury of pampering your hair’s specific needs with Alterna. Capture the essence of luxury and cutting edge technology that your hair deserves. Enzymetherapy, 1 of 7 complexes, uses the science of skincare for hair to replenish and maintain beautiful health and glamorous style. Whether your hair needs shine, repair, intense moisture, or volume, Alterna has the shampoos, conditioners and styling products to give you all the results you never thought possible.

Alterna beauty products combine innovative ingredients with cutting edge technology to create products that continue to be sought after and utilized by salon stylists and beauty specialists around the world.